Fashion Buzz: 2010

16.3.10

[Ted Baker] a brief introduction about Ted Baker

This is a TV program showed in Taiwan. I happened to find this video on youtube while I was looking for the music for my advert.

[Report] SWOT

According to the research, I made a SWOT for Ted Baker.

14.3.10

[Report] Pen Portrait

I finally finished pen portrait for Ted Baker!!!!Yeah!!! I made both man & woman.

but I think I will just put the woman one as it will be my target customers of the extension products.

9.3.10

[News] Cautious Ted Baker sees signs of H2 improvements as retail and womenswear continue to impress

WGSN 08.10.09
A cautious Ted Baker said Thursday it expects to see improvements in H2 despite a still-fragile economy, as H1 profits for the UK fashion brand fell a better-than-expected 18.4%.

Pre-tax profit came in at £6m ($9.5m) for the 28 weeks to August 15, down from £7.4m a year ago as total revenues increased 7% to £76.6m. Retail sales jumped 15% to £61.3m on average selling space up 16.1%. Its core UK ops performed ahead of expectation, it noted.

It said the US market remains challenging, however, and sales for the period in its retail division there fell 23.8% to $8m.

Ted Baker Womenswear delivered a strong performance for the period with sales up 17.9% to £36.9m. Womenswear now represents 48.2% of total sales compared with 43.8% a year ago.

The company said Menswear also delivered a good result with sales of £39.7m, down 1.5% on the prior year. The unit now represents 51.8% of total sales compared with 56.2% a year ago.
Retail now represents 80% of total turnover compared with 74.5% a year ago.

As anticipated, wholesale sales fell 16.3% in H1, due in part to the difficult trading conditions experienced by some of its wholesale customers, it said. However, the company continues to transfer some wholesale accounts to retail concessions.

"The group's performance in the first half…has been better than expected given the difficult trading environment. This trend has continued into the second half," said founder and chief executive Ray Kelvin, who also noted initial reactions to its autumn/winter collections had been encouraging.

For H2, easier comparisons with a year ago and continuing stronger retail sales will contribute to a more positive outlook, he said.

Meanwhile, finance director Lindsay Page told Dow Jones Newswires Thursday: "A lot is going to depend on what happens when we anniversary against the very difficult time of last year between October and November, but I think we will see an improvement, although I don't think anyone's thinking it's going to be a very good time.

"The comparatives may be easier but there's still a need to be cautious as the economic situation still isn't particularly good," Page added.

Page said Ted Baker wouldn't drive sales through discounting ahead of Christmas. He also said: "The retail side of the business makes its money in the second half but it's good to be slightly cautious."

New retail stores included an opening in Orlando, Florida, during H1, while further openings are planned for London Heathrow Terminal 1, Boston and Melbourne in H2.

source:WGSN

[News] Festive season brings cheer to Ted Baker

WGSN 08.01.10

UK-based fashion brand Ted Baker said Friday it had achieved strong Christmas sales as the UK market performed ahead of expectations.

Retail sales grew 19.1% in the November 1 to December 24 period on a year-on-year basis, with average retail square footage lifting 14.3% to 209,255 sq ft.

"The UK continued to perform ahead of expectations during the period demonstrating the strength of our innovative product design," the company said.

"Outside of the UK there were some improvements in performance, although trading conditions remain mixed. Lower promotional activity during the period resulted in gross margins being some 2.5% above last year and in line with the margins achieved in 2007."

Ted Baker also said the good news had extended into the New Year, with trading post-Christmas being strong and the company saying it expected to end the season with a clean stock position.
"I am pleased to report that trading continued to exceed our expectations in a very competitive environment," said founder and chief executive Ray Kelvin, and although he also cautioned on an uncertain 2010 he added that the company was "well placed to deal with the challenges ahead".

"Our collections continue to be positively received by our customers and the brand is well positioned globally to benefit when growth in consumer demand returns," he said. "We remain focused on investing in the business through our multi-channel distribution strategy."

Source: WGSN

8.3.10

[News] Attitudes Towards Health - Stress - UK - January 2010

There is a new Mintel report released in January. It's about stressed-out consumers. It investigates the biggest triggers of stress and identifies ways to respond to this through new product development, marketing campaigns or corporate initiatives.

And see the following tables, I found out that nearly 35% people will exercise to distract their stress.

Therefore, Sportswear can be seen as a protential market.

[Reference Brand] Sweaty Betty

When it comes to gym wear, I remember our PR tutor Nicole once showed us the brand guideline book of Sweaty Betty. I am impressed by it at that thime. The whole concept of Sweaty Betty is clear and confident.

Their purpose is to inspire women to find empowerment through fitness. And they believe 'Health + fit = happy.

It is a good example. I can take this as a reference for Ted Baker.

7.3.10

[Reference Brand] Stella McCartney

Stella McCartney launched her eponymous label in 2001 as a joint venture with Gucci Group. The brand’s luxury ready-to-wear, shoes, bags, fragrances, eyewear, accessories, organic skin care range and performance range with Adidas are available through its acclaimed flagship stores and around 600 luxury stores in key cities worldwide.

The collection with Adidas includes running, cycling, swim, golf, Tennis, gym studio, gym yoga and gym dance. They are all sportswear and stylish at the same time which is closed to my idea for Ted Baker expandsion.

The following is Stella McCartney Adidas Fall 2008 Collection. They looks so beautiful!!!

3.3.10

[Ted Baker] The 'No Ordinary Designer Label' story

Ted Baker started out in Glasgow as a menswear specialist and began selling womenswear in 1995. The company began wholesale trading in 1994 and floated in the Stock Exchange in 1997. The brand encompasses menswear, womenswear, childrenswear, babyswear, fragrances, homewares, watches, eyewear and footwear.

Ted Baker Flagship Store in Taipei 101

The 'No Ordinary Designer Label' story

" Having launched as a shirt specialist of some repute in Glasgow Ted Baker quickly became the place to buy some of the very best contemporary men’s shirting around.

From the beginning Ted has had a very clear, unswerving, focus on quality, attention to detail and a quirky sense of humour, so much so in fact that the first stores used to provide a laundry service for every shirt purchased – something that gained the quickly growing brand the title of ‘No Ordinary Designer Label’. Everything produced under the Ted Baker name has his personality woven into its very heart.

As you would expect from Ted, the approach to marketing the brand remains the same as it was from day one … primarily by word of mouth and out of the ordinary marketing. What other brand would give away Paxo stuffing at Christmas, a can of chocolate bunny hotpot for Easter, or even special world-cup 2006 football cards, Roy of the Rovers style? Ted remains one of the only brands to be built into an international designer label without an advertising campaign.

As Ted chooses not to advertise, he must do everything he can to support the collections in a more consistent, different and fun manner. We hope you’ll agree our new ‘no ordinary designer website’ does this down to a tee.

Ted Baker is one of the fastest-growing leading lifestyle brands in the UK.
The collections have expanded rapidly since its beginnings as a menswear brand in Glasgow in 1987.
Today Ted Baker offers a wide range of collections including: Menswear, Womenswear, Global, Endurance, Accessories, Fragrance, Skinwear, Footwear, Eyewear and Watches.
Ted Baker has a portfolio of stores in the UK and the USA and is also present in leading department stores.
After signing three new territorial license agreements in 2006 and initially opening stores in Hong Kong, Singapore and Dubai we've continued our expansion in 2007 with the opening of a further store in Hong Kong, Singapore, Bangkok, three in Kuala Lumpar and two each in Dubai and Jakarta. We also have locations in Taiwan and Bangkok. "

Source: Ted Baker