[Reference Brand] Sweaty Betty

When it comes to gym wear, I remember our PR tutor Nicole once showed us the brand guideline book of Sweaty Betty. I am impressed by it at that thime. The whole concept of Sweaty Betty is clear and confident.

Their purpose is to inspire women to find empowerment through fitness. And they believe 'Health + fit = happy.

It is a good example. I can take this as a reference for Ted Baker.